The value of your shopping cart data is limited if you don't have a way to take action on it in your marketing solution. Unific integration provides reliable, fast data sync using HubSpot's Ecommerce Bridge API with best-of-breed features.

• SYNC MORE DATA: 150+ default mapped fields plus the ability to sync custom fields ensures ALL of the data you need in HubSpot is available.

• AUDIT TRAIL INCLUDED: Need to confirm the details of a sync event? Only Unific provides an accessible audit trail inside your administrative portal.

• SPEED @ SCALE: Unific's scalable infrastructure ensures that even on your highest volume days, your orders will sync quickly and accurately.

• NO UP-FRONT COST: It's FREE to try Unific. Sign up, connect your shopping cart and HubSpot, and verify it's working before you consider upgrading.

Recency-Frequency-Monetary Value (RFM) is a quick, yet scientific way to segment your customer database using past purchasing behavior as an indicator of future performance. Benefits of using RFM include:

• LIFECYCLE AUTOMATION: RFM details make it easy to build dynamic smart lists in HubSpot for customer lifecycle milestones. Then, use list membership to trigger workflows and send timely messages to engage and activate your customers.

• TARGETING PRECISION: Once you know who your best customers are based on RFM, you can easily build look-alike audiences in HubSpot for hyper-precise targeting in your Facebook, Instagram and Google ads campaigns.

• BUDGET MANAGEMENT: With your key audiences segmented you can apply advertising budgets where they can provide the most ROI.

• DATABASE HYGIENE: Use RFM data to identify low-value, non-responsive customers and prospects to purge from your database and control your HubSpot costs.

Over +130 fields of data for you to use when segmenting your customers, taking the guesswork out of your day to day and letting you jump into implementation. Our add-on tools can help you power up your HubSpot after you've synched all your data.

• DYNAMIC COUPON ADD ON: Generate single use coupons unique to each customer automatically, leveraging HubSpot and Unific. You choose the trigger, create the workflow and the email, we will generate the code and make sure it is only used once. Prefix and suffix formatting provide tracking capabilities to use behavioral segmentation in a new way.

• DYNAMIC SEGMENTS ADD ON: Take the guesswork out of segmenting with an automation that provides each one of your customers a tag referring to a segment. This Segments are unique to your store and are updated in real time based on your customer's buyer behavior. The smart way to segment, is using Dynamic Segments.

• BUYER BEHAVIOR ANALYSIS: Ever wonder what your customer journey really looks like? Our in depth analysis will clarify this by showing you percentage concentration of revenue and population, raising questions, opportunities and highlighting red flags that could put your store at risk.