How Groove Commerce Integrated Klaviyo with BigCommerce Multi-Storefront

Managing multiple storefronts under a single BigCommerce instance brings fresh opportunities to ecommerce merchants. However, when it comes to streamlining email marketing efforts across those storefronts, those opportunities can turn to frustrations. 

Although Klaviyo is a powerful email and SMS marketing platform, it does not currently offer native support for BigCommerce Multi-Storefront (MSF). To bridge this gap, Groove Commerce developed a custom solution that enables businesses to use Klaviyo effectively across multiple storefronts.

Addressing the Multi-Storefront email marketing challenge

The lack of native integration between BigCommerce MSF and Klaviyo presented a challenge for businesses looking to manage email marketing without duplicating efforts. Specifically, businesses with separate storefronts often need a unified approach to email marketing while maintaining distinct customer segmentation.

A recent project by Groove Commerce tackled this issue head-on. A racquet sports retailer with two separate storefronts needed a way to integrate both storefronts within a single Klaviyo account. The solution developed by Groove Commerce allows for seamless customer tracking, personalized marketing, and distinct reporting for each storefront — all while avoiding the need for multiple Klaviyo accounts.

How the integration works.

Groove Commerce’s custom integration leverages BigCommerce’s channel IDs to differentiate between storefronts. Each storefront is assigned a unique channel ID within BigCommerce, allowing Klaviyo to track and trigger campaigns based on which storefront a customer interacts with. This allows businesses to segment their audiences and tailor their messaging to reflect the distinct customer experiences of each storefront.

For example, tennis-focused customers receive tailored content, product recommendations, and email flows specific to their interests, while pickleball customers see entirely different campaigns, even though both storefronts are managed within a single Klaviyo account.

Overcoming technical barriers.

Groove Commerce initially explored the possibility of using Klaviyo’s native BigCommerce integration but found it unsuitable for multi-storefront scenarios. Relying on the native integration would have caused data conflicts between storefronts and impacted overall data accuracy. Instead, Groove built custom flows, tracking properties, and segmentation capabilities, ensuring clean data management across both storefronts.

By turning off Klaviyo’s native integration, Groove avoided potential data hygiene issues while allowing each storefront to function independently within the same Klaviyo account.

Why this matters for BigCommerce Multi-Storefront merchants

For businesses operating multiple storefronts on BigCommerce, managing customer segmentation and email marketing through a single Klaviyo account can provide operational efficiencies and reduce complexity. Groove Commerce’s custom integration solution makes it possible to track customer interactions, run tailored campaigns, and gain insights without needing multiple systems.

This approach gives businesses the ability to:

• Customize email campaigns and flows for each storefront.

• Segment customers by storefront to ensure accurate targeting and messaging.

• Streamline reporting and data analysis across storefronts for more efficient marketing operations.

Learn more about BigCommerce and Klaviyo integrations

While not a native integration, Groove Commerce’s work demonstrates how customization can unlock new possibilities for businesses looking to unify their marketing efforts across multiple storefronts.

To learn more about integrating Klaviyo with BigCommerce Multi-Storefront, or to explore custom solutions for your business, visit Groove Commerce’s BigCommerce Partner Directory page.