OK4WD Revamps Their B2B Experience with BigCommerce’s Invoice Portal

OK4WD, a leading four-wheel-drive parts and accessories provider, has built a strong reputation serving B2B and B2C customers. Since its inception in 1979, the company has evolved into a full-service shop and showroom, meeting the needs of off-road enthusiasts and businesses alike.

Like many brands, OK4WD encountered new challenges as they grew, particularly in managing online orders and supporting their wholesale customers. After grappling with the complexities and upkeep of Magento for far too long, OK4WD decided it was time to switch gears to a more user-friendly platform.

Since migrating to BigCommerce, the brand has reached new levels of efficiency and customer satisfaction thanks to features like the B2B Edition invoice portal.

Powering efficiency behind the scenes

For OK4WD, efficiently managing and processing purchase orders is essential to running a successful wholesale business. Before switching to BigCommerce, the team spent countless hours manually inputting and tracking orders — a process that was both time-consuming and prone to errors.

“We used to get email purchase orders. When I first started here, I spent 90% of my time inputting these orders. Most of the time, people didn't have part numbers or prices right, so it was on me to make sure everything was correct,” explained Sam Wheeler, Operations and Account Manager at OK4WD.

With BigCommerce’s robust B2B capabilities, the brand was able to seamlessly launch an invoice portal. This allows wholesale shoppers to place orders directly through OK4WD’s online store, making it easier for the back-end team to track, manage, and approve orders in one centralized location, reducing errors and saving hours each week.

“With BigCommerce, we have automations in place that make it so it only takes 30 seconds to approve one dropship order, when it previously took five minutes. Before the invoice portal, it could have easily taken 5 hours in one day to process purchase orders, but now it takes me an hour and a half at most,” said Wheeler.

Revolutionizing the B2B shopping experience

OK4WD’s B2B customers need a reliable, convenient way to place and manage their orders, and BigCommerce’s invoice portal has delivered just that. With the portal, OK4WD has created a flexible, self-service experience that allows wholesale customers to shop on their own terms.

The self-service order placement feature enables B2B customers to place orders anytime, without needing to wait for business hours. This flexibility makes the ordering process much faster and more convenient.

“Obviously, not having to manually input purchase orders is very helpful, but having our customers place orders whenever they want is even more beneficial. Now, our customers can go in and place orders even after hours, which is especially helpful because we have many west coast customers,” explained Wheeler.

Through the portal, customers also have instant access to invoices and payments. They can view, download, and pay invoices directly, creating a seamless billing experience that reduces wait times and centralizes information in one place. This transparency allows buyers to track orders, view purchase history, and check current stock levels — all of which support better and faster decision-making and build a more trusted, valuable experience with OK4WD.

“Having B2B ordering available on the site is incredibly useful, but having the full service there is even better — it lets our customers see and pay their invoices, get updates on new products, and check stock levels. All their pricing is available too, so we don’t have to send out updated price lists. They can simply go on our site and see their prices,” remarked Wheeler.

The final word

BigCommerce’s invoice portal has been a game-changer for OK4WD, streamlining operations and reclaiming up to 12 hours each week on order processing. By empowering B2B customers to place orders, view invoices, and make payments at their convenience, OK4WD has not only improved customer satisfaction, but also strengthened long-term relationships. With a scalable, future-ready solution in place, OK4WD is set for continued growth.

Interested in learning more about OK4WD’s success with BigCommerce? Check out our case study to see how they’ve taken advantage of the platform’s variety of features designed to grow their business.