Cordova Outdoors Blazes a Trail of Success with BigCommerce

SOLUTION

Building a fully custom solution.

As a brand that chose BigCommerce partially because of its customisation capabilities, it’s no surprise that Cordova Outdoors has taken a headless approach.

With the help of its agency partner, efelle creative, Cordova launched a headless theme to provide shoppers with a unique front-end experience.

“We can manage the front-end and back-end independently, which has built a seamless experience for the user. This has made us more efficient, and I’m really pleased with our site's aesthetic,” remarked Jensen.

Through its partnership, efelle develops and manages both the front-end and back-end of the site, saving Cordova significant time that it can reallocate to growing the business. 

“This makes it so that we can get flexible with our changes and empowers our team to get creative with what we want to accomplish. Since we are so small, bringing on people with deeper skill sets saves us time and also helps us create the best version of our site,” explained Teague.

Optimising unique features.

One of Cordova’s standout features is that it enables shoppers to customise any of its products. The brand has seen all types of customers take advantage of this offering — from businesses incorporating their company logo to individuals wanting a completely unique cooler.

With the new site, Cordova wanted to ensure they optimised this capability to provide shoppers who choose to customise with the best experience possible.

By integrating the tool Customily, Cordova Outdoors was able to launch a feature that allows shoppers to easily personalise items and preview what the final product will look like.

“If someone wanted to add a logo or a name to a product — like a piece of drinkware — they'd be able to type that in or upload a file onto our website and see what their actual finished piece will look like, which is really fantastic. Another integration that we are working on that isn't quite live yet is a full 3D render view of our coolers,” explained Teague.

Cordova’s personalisation feature is a major differentiator from competitors. Offering shoppers a simplified way to design one-of-a-kind products has amplified the user experience and made customisation more accessible.

Refining its marketing strategy.

Since switching platforms, Cordova Outdoors has taken advantage of BigCommerce’s variety of features and apps to amplify its marketing efforts.

The brand incorporates various targeted marketing tools to effectively reach consumers. Cordova integrates Klaviyo for creating email campaigns, and Attentive for SMS messaging. Combining the power of both tools enables the brand to utilise their strongest features and automatically transfer data between apps.

“As a small team, automation is our friend, and it is the name of the game. Whatever we can automate, we want to try. Having Klaviyo and Attentive work in sync is absolutely amazing,” remarked Teague.

BigCommerce’s analytics dashboard has also enabled Cordova to hone in on its marketing strategy and make adjustments based on performance metrics.

“What's most valuable about BigCommerce is I can see any metric I can think of and get to it quickly,” said Jensen. “We're able to easily gather data that helps us adjust our sales and marketing strategy without taking too much time or needing an expert in-house — which is great.”