USCutter Leverages BigCommerce to Get a Cut Above the Competition

SOLUTION

BigCommerce delivers growth and innovation

“We began to ask ourselves, what features and functionality do we want that we aren’t able to add onto our site now? That’s when we started looking at Shopify and BigCommerce as potential providers,” Sean said.

USCutter selected BigCommerce for a number of good reasons, including:

• Flexible B2B enterprise capabilities to manage large product catalogs

• Seamless application integration with existing technologies

• Ability to create B2C-level experiences for multiple audiences

The company worked with the development agency Mercutio, prior to it being acquired by Overdose, a BigCommerce Elite partner, to bring the site to life. Integrating BigCommerce’s native platform functionality to enhance the overall B2C and B2B buying experience was top of mind during the site build. Full advantage of BigCommerce’s open SaaS ecosystem provided the freedom to build USCutter’s tech stack to best fit its use case. When everything was in place, USCutter officially launched on BigCommerce in March 2021.

Having more than 100,000 SKUs, USCutter needed a simple way to merchandise consumable products and machinery for its B2C and B2B audiences. BigCommerce and Overdose meticulously navigated the tech and user experience landscape to deliver solid front end and back end functionality to allow USCutter to engage with customers and scale its online business.

“Whether through price lists, customised commercial quotes or tax support, BigCommerce’s native functionality and extensive partner app marketplace delivers the hybrid B2C and B2B capabilities we needed to tailor our site to our diverse audiences. Plus, the speed with which the pages load creates a positive customer experience,” said Karl Bowman, president of USCutter.

“From where we stood, BigCommerce seemed really committed to growth and innovation. We noticed as a company how BigCommerce consistently and proactively looked for ways to further develop and improve the platform. We also saw how your relationships with tech partners could provide us with various types of apps to help extend the B2C and B2B functionality of our store and reach more customers,” Sean said.

Click and Collect, provider of buy online, pick up in store (BOPIS) services is one of those apps. “Click and Collect enables our customers to view what we actually have in stock, place their orders and then go and pick them up either at one of our two retail stores or at our will-call locations,” continued Sean.

Another app USCutter uses is Easy Upsell. It optimises product upselling by displaying pop-ups to encourage additional purchases at checkout, driving tens of thousands of dollars in additional monthly revenue for USCutter. And Searchspring facilitates and automates intelligent site search to make sales recommendations using actual sales data.

“All these automated systems, including Klaviyo for email marketing and managing cart abandonment, have really powered sales. They are tools that collectively bring in millions in revenue each year by helping us optimise and leverage data to sell more in a way that is far less manual,” Sean said.